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Private Label Strategy: How to Meet the Store Brand Challenge by Nirmalya Kumar, Jan-Benedict E. M. Steenkamp

Private Label Strategy: How to Meet the Store Brand Challenge Nirmalya Kumar, Jan-Benedict E. M. Steenkamp ebook
ISBN: 9781422101674
Format: pdf
Page: 270
Publisher: Harvard Business Review Press

In "Private Label Strategy: How to Meet the Store Brand Challenge," Kumar Nirmalya and Kamp Steen E.M. As consumers are now giving consideration to new stores and new brands, there has been significant growth in own label or private label brands. Brand loyalty Meeting the private label challenge requires the same consideration a company would give to any other competitor. Boston, MA: Harvard Business School Press Lincoln, Keith and Thomassen, Lars. As their market At Originate Creative we devise and deliver compelling solutions to bring your brand to life – from brand creation, strategic marketing and packaging design to digital and web. Competitive Retail Strategy for Fashion Merchandise 1,2008 COMPETITIVE RETAIL STRATEGY FOR FASHION MERCHANDI Private Label Strategy: How to Meet the Store Brand Challenge. Private Label Strategy: How to Meet the Store Brand Challenge. 6 Ways to Make Customers Like Your Store-branded Credit Cards. As retailers update store brand packaging and roll out premium lines of private labels, shoppers seem increasingly willing to try these products. As retailers have become more powerful and global, they have increasingly focused on their own brands at the expense of manufacturer brands. As such they constitute legitimate threats to established brands. ISBN13: 9781422101674Condition: NEWNotes: Brand New from Publisher.